View Most Recent First
Whether it's a new product launch, industry award or initiative, we like to keep the world of foodservice fully informed with news from Creative Foods Europe. For further information please email Nigel Parkes (

NEW Award Winning Vegan Mayonnaise Launched


We have launched a NEW award winning Vegan Mayonnaise. Click here to find out more about this on-trend new vegan product and be inspired by a delicious Jackfruit Flatbread recipe idea. 
vegan mayo 150 x 98 category photo

Creative Foods Europe Wins the 2018 Food & Beverage Supplier for Service Award from Whitbread


Edward Baker, Trading Director, at Creative Foods Europe says; “We are delighted to have been awarded Whitbread’s 2018 Food & Beverage Supplier for Service Award.  We have been working with Whitbread for several years and for the last 5 years have been their category lead and strategic partner. The team have worked hard to deliver a service we are proud of in a very challenging environment. We look forward to continuing to build on our established and effective working relationship with Whitbread as we move into 2019.”

Whitbread Award

WATCH: How we make Proper Pies


Discover what goes into our award winning Proper Pies

Creative Foods attends Taste Exhibition in London


Here's a glimpse of our development team on their way to the Taste Exhibition in London on their continual search for inspiration, new ideas, trends and flavours.
Taste of London occurs twice each year and is the definitive showcase of the capital’s best restaurants, top chefs and leading food and drink brands.



Oliver James Foods were extremely proud to be announced as the “Excellence In Innovation” winners at 2018 Mitchells & Butlers awards ceremony.
The awards aim to recognise outstanding performance, and excellence across the Mitchells and Butlers’ supplier network.

The Excellence in Innovation category is awarded to the supplier that has demonstrated real innovation, creativity and flare when developing products for M&B, and represents our continued commitment to working closely with our customers.

Mitchells & Butler Innovation Award

We're Moving!


From 21st May 2018 our new address will be:
Creative Foods Europe
10 Watchmoor Park, Riverside Way
GU15 3YL

Our telephone, fax numbers and email addresses will remain unchanged and business will continue as normal. 


Proper Pies scoop more awards at the 2018 British Pie Awards!!


Mushroom, Spinach & Truffle Oil Pie and Steak & Stilton Fondue Pie with Beef Dripping Gravy both win Gold awards while Chicken, Ham & Cheddar Pie, Chicken, Pancetta & Chardonnay Pie and Steak & Mushroom Duxelle Pie all win silver awards.

MIDAS awards 2018



A whole host of industry professionals gathered together at the beginning of March for this year’s Menu Innovation and Development Awards (MIDAS).
Founded in 2008 the awards recognise the outstanding creative talents of menu development managers and group executive chefs within the multi-unit and chain restaurant sectors of the foodservice industry.
This year, Creative Foods Europe were proud to sponsor the Casual Dining menu award category. Judged by a team of mystery diners and judges, the award was won by Christian Radu from Miller & Carter part of Mitchells & Butler. Christian is pictured here with Lee Tynan our Food Development Director.

150th Anniversary for the TABASCO Brand


Established in 1868,  the TABASCO Brand will be celebrating its' 150th Anniversary this year. Watch this space for our festive updates throughout 2018

Award winners again!


Early June saw us pick up BFFF awards for three delicious pies. 

The awards are organised by the British Frozen Food Federation (BFFF), and presented at the trade association’s annual gala dinner dance held at the London Hilton Hotel on Park Lane. 

These long-standing awards are now in their thirtieth year and are recognised throughout the frozen industry as a prestigious accomplishment.

Nominated products are judged by representatives of the highly regarded Craft Guild of Chefs, who are experts in their field, and come from across all areas of the foodservice & hospitality sectors.  

All the dishes are bespoke creations, where we have worked in close partnership with customers to develop innovative, delicious menu creations to offer to their diners.

Our award-winning products are:

Silver - " ‘Best New Main Course / Meal Centre product’ awarded to our Chicken, Leek & Crème Fraiche Pie with a Ham Ciabatta Crumb. This delicious pie is on Mitchell & Butlers Premium Country Pubs menu. 

Bronze - " ‘Best New Multi Portion Product’ awarded to our Minced Beef & Onion Pie which appears on menus of two Mitchells & Butlers Sizzling Pubs & Oaktree Pubs. 

Bronze - " ‘Best New Meat Free / Vegetarian Product’ awarded to our Cheshire Cheese & Bramley Apple Tart which appears on Whitbread’s Table Table menu.


BFAWU support food workers improve English skills at Oasis Foods


Read more about how we are working together with BFAWU (Bakers, Food and Allied Workers Union) to upskill our workforce. 
As a result of the training, staff confidence has increased, along with a big improvement in the quality and traceability of our paperwork. Take a look at the full case study here

The Hot Chef TABASCO® brand challenge is back!


‘Slow-cook’ is a big trend on out of home menus and offers endless possibilities for chefs to pack dishes full of flavour. That’s why we are asking catering students to come up with an innovative and exciting slow-cooked dish, accompanied by two side dishes, using TABASCO® brand pepper sauces. 

Flavour, taste and ease of service in a pub or brasserie environment are the key criteria against which the entries will be judged. The judging panel is made up from members of the Craft Guild of Chefs, as well as experts from the food industry and the TABASCO® brand corporate chef. 

The winning dish will be considered to go onto a Whitbread menu. Dave Rust, Executive Chef at Whitbread; ‘The Hot Chef Competition is a prestigious event that as a business, Whitbread are delighted to support once again. Last year’s winner, Gaia Tomasin deservedly won the Street Food Challenge and the Whitbread Food Team developed her winning entry into a commercially and operationally viable dish. Gaia’s TABASCO® chicken burger will feature on Beefeater’s menus from September 2016 and in 2017. We’re equally excited to see innovative slow-cook recipes in the Hot Chef 2017 challenge. I look forward to being part of this great competition that showcases the up and coming talent within our industry.’
McIlhenny Company, the makers of TABASCO® Sauce, endeavour to support chefs at the start of their careers like those taking part in the Hot Chef competition. Senior Vice President and 5th generation McIlhenny family member, Harold Osborn said, ‘My family is proud to support and celebrate individuals making culinary their career.  These young chefs are innovating and starting the trends that drive the broader food industry as well as shaping the way consumers eat and think about food.’

The Craft Guild of Chefs, McIlhenny Company and Creative Foods Europe are looking forward to receiving many great slow-cook recipes for the fifth edition of the Hot Chef Competition!

You can read more about the competition and download an entry form here.

Hot Chef logo 2017-01

TABASCO® Brand Specials at Ed’s Easy Diner


From today, a range of TABASCO® brand specials are available from Ed’s Easy Diner.  The TABASCO® brand menu will be here for a limited time only, until the 31st of July.  
The menu is supported by a weekly social media competition; with a chance to win a Bucketful of personalised TABASCO® Mini Bottles every week throughout the promotional period on Facebook and Twitter.  

All four flavours of TABASCO® are available to use in store to add a kick of TABASCO® brand pepper sauce to your meal at Ed’s. The flavours include;
Green - " Mild & zingy, made with Jalapeňo pepper
Chipotle - " Slightly spicy and deliciously smoky
Red - " The Original, spicy as you know it!
Habanero - " Super Spicy for a hot & fruity kick

The brand specials include some of the Ed’s favourites, with a twist. Such as ‘No smoke without Fire - 'Smoky Joe’s Burger’ with TABASCO® brand BBQ sauce and a Super Spicy Chilli Dog, their famous hot dog with a kick of TABASCO® Habanero sauce. 

To enter the competition, consumers can Tweet their favourite flavour or dish with TABASCO® brand sauce, using #TabascoHotEds.  On social media, the promotion is supported on Facebook: EdsEasyDiners and Tabasco. On Twitter; @Eds_easy_diner and @Tabasco_UK.  

To view the TABASCO® products available in our online shop, follow this link.


Helen to run the Cheltenham Half Marathon!


Having never run before, Helen has decided to enter the half marathon on September 23rd to fundraise for EPIC: a charity supporting Children and Young People with Epilepsy in Gloucestershire.  
Helen’s son Jimi was diagnosed with epilepsy 3½ years ago at the age of 3. He suffers from a rare type of epilepsy called Landau Kleffner Syndrome.  His cognitive development stalled and some of his skills regressed when the epilepsy started.  With help of steroid treatment, he is now slowly re-gaining skills. Their family life has changed massively since Jimi was diagnosed.   It is heart-breaking to see Jimi have regular seizures and indescribably tough having to cope with a serious, long-term condition.  

Children with epilepsy are more likely to suffer from anxiety and depression than their peers. EPIC funds mental health care supporting children in Gloucestershire with epilepsy. In addition to this, EPIC also organises social events for children and young people with epilepsy and funds diagnostic equipment.

Having never run before, Helen started her training at the beginning of the year. She is doing immensely well & building up the miles!

You can support Helen by visiting her Just Giving page

about us muscle bites 080