At Creative Foods Europe, we are proud to be the exclusive distributors for the UK Foodservice and Manufacturing market. 2018 will be an exciting year, as it market the 150th anniversary of the TABASCO® Brand.

TABASCO® Sauce plans to mark the historical milestone with a year-long celebration dedicated to the people who have made it a staple ingredient in classic and contemporary recipes around the world.

The 150th anniversary will kick-off in New Orleans in January with the first ever TABASCO® Week. The birthday party then hits the road to celebrate the role of TABASCO® Sauce in food and drinks from around the globe later in the year. McIlhenny Company will invite fans in London, New York, Shanghai and beyond to exclusive events where they can taste the exciting and unexpected ways the world’s top chefs and creative cooks use the pepper sauce. Through 360˚ video technology, event attendees the world over will be transported to Avery Island via interactive video footage, where heirloom tabasco pepper fields thrive, mashed peppers age in oak barrels and the TABASCO® Sauce factory still produces every single bottle of the world’s most famous sauce.

TABASCO® Brand will also be celebrating with bars and restaurants across the UK with the launch of brand new recipes and menu items and the range of TABASCO® pepper sauces on even more table tops across the UK.  The anniversary will also be supported in-store across the country with exclusive anniversary themed promotions and in-store advertising.

“My family and all of us at McIlhenny Company are truly humbled by the love we’ve seen for TABASCO® Sauce that has brought us to this incredible anniversary,” said Anthony A. Simmons, President & CEO of McIlhenny Company and fifth-generation McIlhenny family member.  “I don’t know if my great-great-grandfather ever dreamed that his backyard start-up would have given rise to an entirely new food category. One hundred and fifty years later, I’m certain he’d be pleased to have brought so much great tasting food to so many people in so many places all around the world. It’s exciting to imagine where TABASCO® Sauce will go and how it will be used over the next 150 years.”

Watch this space for recipes and serving suggestions throughout the anniversary year. Or contact us for more information;





For more information and to claim your free table top caddies, download our information flyer on the left, call 01252 846500 or email 


1.The promotion is open to bona fide Caterers and Chefs who are residents of the UK aged 18 and over only, excluding employees of Atlantic Foods Ltd. (Creative Foods Europe), its affiliated companies, agents or other persons professionally connected with the Promotion ("Eligible Entrants").
2.Start date: 1st December 2016.
3.Closing date for receipt of applications is 30th of June 2017 or when stock of the TABASCO® Brand Caddies runs out, whichever is earlier. 
4.The promotion offers the chance for Eligible Entrants to claim TABASCO® sauce caddies if they are able to demonstrate proof of purchase of TABASCO® brand sauces. Products must be purchased either through a UK/ NI wholesaler or direct from Creative Foods Europe. When purchasing direct from Creative Foods Europe (T/a Atlantic Foods Ltd.), a minimum order value of £350 will be required and all general terms and conditions must be adhered to. The total number of TABASCO® caddies is limited to 1500, with a maximum of 50 caddies per business. 
5.For each claim of free caddies, an Eligible Entrant will be required to show proof of purchase of TABASCO® brand sauces, either by emailing a wholesaler invoice or itemised delivery note (or photograph of invoice or itemised delivery note) to with both the business name and details and TABASCO® order clearly legible or; through purchasing TABASCO® brand sauces through Creative Foods Europe (T/a Atlantic Foods Ltd) with a minimum order value of £350 across any of the TABASCO® brand products (NB: the free caddies available are suitable for two bottles of 60ml TABASCO® brand sauces). 
6.There is a maximum limit of 50 caddies per business. 
7.Excluded from this offer is proof of purchase of 57ml bottles of TABASCO® brand sauce purchased from Booker Wholesale Ltd.
8.Eligible Entrants wishing to enter must send  their name, business name and address to 
9.TABSCO® brand caddies must be accepted as offered. No alternative prize will be offered and there are no cash alternatives.
10.The Promoter reserves the right to cancel, amend, terminate or temporarily suspend this competition at any time with no liability to any entrant or any third party. 
11.If there are reasonable grounds to believe that there has been a breach of these Terms and Conditions by an entrant, The Promoter may, at its sole discretion invalidate the relevant entry and disqualify the entrant from the Promotion. 
12.Except for any liability that cannot be excluded by law, the Promoter (including its officers, employees and agents) excludes all liability, for any injury sustained, loss, or damage (including loss of opportunity) whether direct, indirect, special or consequential, arising in any way out of the Promotion. 
13.The Promoter's decision in all matters relating to the Promotion is final and binding and no correspondence will be entered into.
14.The Terms and Conditions herein are governed by English Law and the parties submit to the exclusive jurisdiction of the courts of England and Wales. 

The Promoter: Atlantic Foods Limited (Creative Foods Europe) Registered Office: Studio 7, Crown House, High Street, Hartley Wintney, Hook, Hampshire, RG27 8NW. Registered in England No 5335933.